Tuesday, April 11, 2017

WSB Technology

This spot from Atlanta does a nice job of letting viewers know WSB has all of the latest technology to bring you closer to a story.

1 comment:

Drew Bush said...

The effects and execution are all really nice, but the structure of the spot leaves me a bit confused. Throwing weather in the middle and sandwiching it between sections that are news-focused feels disjointed. Might have made more sense to come off the top with weather or hold it until the end, and though it would have taken some script restructuring, I think it would make more sense. With technology spots, everyone usually comes off the top with weather, so I get trying to hold it.

Overall, it's really nicely done!