The effects and execution are all really nice, but the structure of the spot leaves me a bit confused. Throwing weather in the middle and sandwiching it between sections that are news-focused feels disjointed. Might have made more sense to come off the top with weather or hold it until the end, and though it would have taken some script restructuring, I think it would make more sense. With technology spots, everyone usually comes off the top with weather, so I get trying to hold it.
1 comment:
The effects and execution are all really nice, but the structure of the spot leaves me a bit confused. Throwing weather in the middle and sandwiching it between sections that are news-focused feels disjointed. Might have made more sense to come off the top with weather or hold it until the end, and though it would have taken some script restructuring, I think it would make more sense. With technology spots, everyone usually comes off the top with weather, so I get trying to hold it.
Overall, it's really nicely done!
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