Tuesday, June 6, 2017

WBTV: You're After the Truth

As we all look to find ways to fight back against "FAKE NEWS" - here is a spot that features conversational writing to make their point:


Anonymous said...

This doesn't convince me. Also, it doesn't give me a reason to watch them on air, which is where the money is... right guys? Right?

Why should I trust them?

Shandra Bohley said...

I like it

Anonymous said...

Strong spot... weak VO. Ruined it for me.

Anonymous said...

Graphics: good. Anchor shots: kinda lame. VO: Meh.

But I really like the concept.

Anonymous said...

I agree with most of the above comments. VO just was not strong enough for this spot. I liked the conversational tone, but she just didn't sell it. Could have used stronger VO and stronger music.
Lacked momentum overall, but nice idea there.