4 New York

WNBC has used the "4 New York" campaign for years. Recently, they brought the campaign back with these slick spots(perhaps too slick?)



What do you guys think about these kind of promos? They don't tell you how much experience they have, that they have a chopper, that they have the most powerful doppler or that they prepare and protect you during severe weather.

They attempt to make a human connection. A connection to the city and it's people.

Emotion. I'm telling you - that's where it's at. Stations love to talk about themselves and very little about the people they serve.

Having lived in NYC during 9/11 - I know New Yorkers certainly have a pride about their city, made stronger by the events in 2001.

Here is a spot WCBS did right after 9/11 that I thought was fantastic. The music is great and the spot is well shot and edited.



So what do you all think? Do these spots work? Make connections with viewers which end up driving viewership? Or are they pretty music videos that do nothing for the station?