A quick look at some of the beautiful work being done out in Dallas at the CBS O&O. This reel appears to be an Emmy submission.
Thursday, June 21, 2012
Wednesday, June 20, 2012
ABC15 Monsoon Weather Coverage
This :60 seems to throw in just about everything --- what kind of technology they have, who their team is, they're WeatherRate's most accurate, etc, etc, etc.
Here is a :60 from WFAA. Its several years old - but watch what they did with music and music changes to keep an interesting pace.
Here is a :60 from WFAA. Its several years old - but watch what they did with music and music changes to keep an interesting pace.
Serious Fun
Cool visual technique from the nation's capitol:
And here is a fun couple of spots featuring "Family Guy":
And here is a fun couple of spots featuring "Family Guy":
Monday, June 18, 2012
Power of NBC4
From Los Angeles: A collection of spots that pinpoint specific differentiators to their coverage:
Power of NBC4 from Jeremy Claypool on Vimeo.
Power of NBC4 from Jeremy Claypool on Vimeo.
Friday, June 15, 2012
Party Image
From Indianapolis -- a fun spot(although a wee bit long for me -- seems to drag a little bit)
The 4 is a nice touch in each of the copy points on screen.
The 4 is a nice touch in each of the copy points on screen.
Tuesday, June 12, 2012
Monday, June 11, 2012
Social Media Interactivity
This is a video from Minneapolis that explains their social media strategy for their comedies.
Kinda interesting - The female they interview seems engaged and definitely "on brand", while the guy seems stiff and a little hard to watch. (sorry dude if you read this!)
What is your station's social media strategy? Do you have staff enough to do anything like this?
Kinda interesting - The female they interview seems engaged and definitely "on brand", while the guy seems stiff and a little hard to watch. (sorry dude if you read this!)
What is your station's social media strategy? Do you have staff enough to do anything like this?
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