Today's post has nothing to do with news promotion. Although if you think about it - maybe it does. This is a Geico commercial - selling freakin' car insurance - and the spot really draws you in. Geico does great spots. This is one of the new ones and a fav of mine. I'm not saying news promoiton should go to this extreme - but should we all take a page from this kind of "unexpected" marketing?
I'm not a fan of humor in news promotion as it could hurt your credibility - but is there a way we could get more interesting with our spots? That's the thought of the day. Enjoy the spot and comment below about what you think about the state of news promotion today.
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