In February, tornadoes tore through Central Florida late at night. Our new chief meteorologist Tony Mainolfi was on and kept viewers informed throughout the night.
Almost immediately, we began receiving "great job" emails. That same day, our senior producer and myself jumped into the car and went and interviewed one of those people. Turned a spot right away. To me, that's how aggressive you have to be in this promotion world of ours. Jump on each and every opportunity.
The spot below came from yet another email. I called and interviewed this woman and since she didn't seem like a nut - we scheduled time to come out and interview her. She was fantastic. Her entire family was fantastic. It was great to meet them and she is someone who I still correspond with.
We went through dozens of emails and chose her. Somehow it just worked out. She spoke with such passion and was great on camera. Taking the passion a viewer has for your product and turning into a promo can be very powerful. Check out what we did:
This spot won Best of Show in the Hearst Argyle Promo Cup Awards. Earlier in my blog you will find the other in-home testimonial we did. It takes a little extra effort - but I think it pays off in the end.
I also want to point out this was a true team effort. Matt Helf and Kip Christine did a fantastic job of shooting and editing. My hat is off to these guys.
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