It's 3AM!!! I NEED AN IDEA!!!!!

During sweeps, I become a madman. My mind is always racing and with so many projects going at once... it is easy to hit a creative roadblock.

In one particular case, I had what I thought was NOTHING. The story was about abused children. I had good sound from an abused kid - but of course, no visuals as we couldn't show him on television. The rest was generic news footage and that would do me no good in selling this highly emotional story. So, at 3am - I sat there at my computer. Worried. Then I got an idea. How can you visualize the mindset of children who deal with abuse. Drawings. I found several great ones and was off to the races.

I didn't think this spot had turned out well until weeks later. I just needed some perspective and during sweeps was no time to dwell on it. Let me know what you think and if you have any "Its 3AM!!!!" stories to share...