Tuesday, March 11, 2008

Call for Help!

I'm always looking to learn and one particular area I want to focus more on is overall branding.

Does anyone have any suggestions on books to read? Share with the group your favorite sources for knowledge.

I've read a few branding books - but nothing jumps out at me as "must read"...

I'd really appreciate you taking a few moments to comment below.

2 comments:

Anonymous said...

A MUST READ is Luke Sullivan's "Hey Whipple, Squeeze This".

It's an advertising book.. but great inspiration for when you're stuck.. and a fun read to boot.

An excerpt of the Book Description on Amazon:

Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part exposé, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.

IDOPROMOZ said...

Drew - thanks for the book idea... I just received it in the mail and I can already tell it is filled with great ideas.