I'm always looking to learn and one particular area I want to focus more on is overall branding.
Does anyone have any suggestions on books to read? Share with the group your favorite sources for knowledge.
I've read a few branding books - but nothing jumps out at me as "must read"...
I'd really appreciate you taking a few moments to comment below.
2 comments:
A MUST READ is Luke Sullivan's "Hey Whipple, Squeeze This".
It's an advertising book.. but great inspiration for when you're stuck.. and a fun read to boot.
An excerpt of the Book Description on Amazon:
Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part exposé, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.
Drew - thanks for the book idea... I just received it in the mail and I can already tell it is filled with great ideas.
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