Our friend Paul Greeley passed on this spot today. Here's Paul's setup for the spot:
Gary England is an Oklahoma City legend as the go-to guy for severe weather, which of course, includes tornados. The spotter is Val Castor, although seldom seen, he’s heard always in the on-air interplay between Gary and him when they actually cover tornados.
The creator of the spot is really a film-maker as you can tell from the cinematic feel of the spot.
What do you guys think? Paul would love to hear your comments.
My take, as I told Paul, was that it was beautifully shot and did something most promos never do... it told a story. It engages the audience. I'm always 50/50 on "acting" in spots - it always makes me a little uncomfortable - but this isn't way over the top.
6 comments:
Wow. I am impressed by the production quality. Wonder what the budget was for a spot like this, and what production company did the effects. If they were in house, they're not paying the artist enough.
I also am curious if this was done in-house or out of house. I have seen KWTV weather promos before and thought they were over the top. Remember the one John Stewart poked fun at? This one I think is a good balancing act. If it was less dramatic and less cinematic, I think it would confuse some people into thinking it was an actual warning. Very well produced, and I'm assuming effective since I think KWTV owns the weather brand in that market.
Paul let me know that the spot was done out of house, by a local ad agency called Skyline.
They are the same folks who did the now "infamous" Jon Stewart spot.
to me it's a spot that scares the SNOT out of the viewer - depending on what market you're in, maybe that works? for my DMA, viewers are more into the softer sell with emotional core drivers - not the 'if you don't watch us, we won't be able to protect you' type of stance
-just my humble opinion
-it's whatever works BEST in your market
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