I'm not sure when these were done. Check em out...
I like the production and use of bites but there's something about the announcer's read that bothers me. And do people really go for the "Time goes by - but moments last forever" stuff anymore? I'm assuming these were near a 50th anniverary or something? There's no mention of it - they seem random to me.
And when was the last image promo you saw that mentioned freakin' polio?
5 comments:
They're nice but the spots don't build or grow. They almost feel like a vignette or feature in a documentary.
When you have great bites like that, you need to build the spot with sounds and music. There's no real moment of payoff in these.
It's a nice music cut and works with the video (sentimentally), but I think you could take the spots further.
I do however, love the visuals. I always love the multi-box look. Wachovia does that in their ads right now and I like the treatment. Yea, the "time and moments" line sounds promo-speaky.
We've all seen the WBNS spot, and I sense that these are trying to swim in the same water, but the WBNS spot has a big payoff and really sells it as the heritage station then, now and for the future. I agree with the anonymous post before that these never transition to "What have you done for me lately?" and therefore fall flat.
I'm sorry, I just can't get past the announcer's "creepy" voice. And at the end he tries to hit it home by getting louder with "Moments last forever."
I like the production on the visuals though.
These spots were done in 2005 or 2006. KD turned 50 in 1999.
On the promo which highlighted Polio, a couple of hooks.
1) Dr. Salk's vaccine was created while he was @ the University of Pittsburgh (Which was superseded by Dr. Sabin's vaccine)
2)There is clip in the spot in which anchor/reporter Stacy Smith says "What happened here during an 8 year period...".
Stacy Smith is a Polio Survivor.
The "creepy" voice is actually legendary KDKA announcer George Eisenhauer. He worked at the station for 30 years and died a couple of years ago. This was one of the last things he voiced before passing away.
He sounded this way throughout his entire career--maybe a little warmer--but I loved his distinct voice. I guess one person's creepy is another's warm and grandfatherly.
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