Friday, September 19, 2008

WBBM BIG Spot

Here is another spot from WBBM. On September 22, they go HD from their new broadcast facility -- a streetside studio.

I like the first copy point that comes in "BIG" -- it lands in the middle of the street.

But the other two... hmmm... seem just tacked on. And "BIG SURPRISES"??? That makes me roll my eyes. I'm sure this spot is part of a larger campaign - so this may make sense with other spots that explain things better.

Check it out:

1 comment:

Anonymous said...

The footage looks great! I'm excited