In the history of television, no award has been so meaningless... so "who cares" so... "so what?" than the IDOPROMOZ Station of the Year Award!!!
It's not something you'd put on a resume, heck - its not even something you can put on your shelf(the physical award itself, like so many these days, costs so much money that stations don't dare try and expense one for the front lobby)
This is the 2nd annual IDPSOTYA - so maybe, just maybe, it will one day mean something.
Anyways -- it does mean something to me. I mean this "award" with great sincerity. Last year, WCCO was the winner. This year - its a station that has seen incredible ratings growth and has inspired many of us in promoland.
That station is WBZ in Boston.
Led by the very talented Wendy McMahon, this year WBZ launched one of the best campaigns in recent memory -- the Curious campaign.
Their promotion is smart, classy and clever.
Check out their year-ender spot. Most stations would string together some footage and soundbites -- put it to some cool music and call it a day.
Oh! But not the 2nd annual winner of the IDPSOTYA(copyright 2008)!!!
Once again - clever, simple and nothing like the typical promo. That's how they look at all of their advertising.
WBZ is creating a personality for their station. WBZ is funny, smart and treats the audience with respect.
If WBZ was a person - wouldn't you want to hang out with them? Apparently Boston does. Their ratings have seen some incredible growth.
Funny how that works, eh?