Thursday, February 26, 2009

Random Acts of Curiosity

I wanted to share some of my favorite RAC spots from WBZ in Boston. These play great to their curious brand and make a great connection with their anchor. Its my understanding that these are web-exclusive. Check out these smart, clever gems:


Anonymous said...

Those are the best? Not real impressed. Maybe I just don't get it, but there just not that funny. That is what they are going for right? Funny?
Just staying curious.

BenT - the unbeliever said...

They're like Christopher Guest movies. Either you get them and they're incredibly funny. Or you don't and it's eh? I really liked the music.

jason said...

It's part of their daily newsletter sent by email. Some are funny, some aren't. But it's all marketing.

In the future they can ask silly questions, but hopefully provide answers on their blog.

I don't think people can be all that critical, when a station tries something new and interesting. It means they're dong a lot more than other stations who stay on the tired road of dated promotion concepts.

Paul said...


The last one got me laughing out loud at my cubicle...

Don't worry, Avid and After Effects are exporting, so I'm technically still working