Here is the first phase of these promos from Fox in Vegas.
The promotion manager has this to say:
FOX5 News is Local. Las Vegas…and we wanted to come up with an AM news campaign that clearly reflects the brand as well as showcasing the unique personalities of the FOX5 morning team. After kicking around several ideas we decided to go with this approach, since it is encompasses memorability as well as longevity, and works well for a town like Vegas. Although it is similar to the SC spots – all the ideas in these are original and focused on news as well as Las Vegas. Look forward to more spots featuring Elvis, Mystere, Blue Man Group, UNLV Runnin’ Rebels Coach Lon Kruger, NASCAR driver and native Las Vegan Kurt Bush, future hall of famer Greg Maddux and, of course, showgirls…as well as many more surprises soon to be revealed… Hope you enjoy!