Thursday, March 5, 2009

KGO Spot

Here's a nice concept from KGO in San Francisco. Similar to others(WCCO/WBZ) -- but hey, what spot isn't in some way?

8 comments:

Anonymous said...

finaly! A quote that rings true "but hey, what spot isn't in some way?". I am so tired of everyone saying that one spot looks like a cco/wbz spot. cco was not the first to put stills with text. I did it 10 + years ago and I know I was not the only one.

mplsmade said...

Great spot :-)
Really liked the simple graphics, and the subtle wipes in the transitions.
Great use of nat sound.
Well done!

Anonymous said...

Target did it before WCCO.

Nothing is truly original. WCCO just stood out when everybody else was "fast-paced" news.

The design-style of the early 2000s was techy, fast paced. The Matrix trailers seemed to inspire everybody.

Minimalism, at least the recent commercial trend of it, started with the rise of Apple in the early to mid 2000s.

All WCCO did was differentiate itself. That's why we all liked it. It was different. We were tired of everything else.

Anonymous said...

I agree with PP's. There's only one way to go after doing so many spots that were too over the top. Viewers have become smarter and pickier about where they get their news, and now we're adapting to that.

Anonymous said...

Well done...but I just wonder if viewers really sit there glued to the screen reading what amounts to about a paragraph of words and texts floating and flying. The nats is nice because it tells a little of the story for the inevitable 'viewer gone to the bathroom' scenario during the break...as far as copying cco and bz...I agree...we all did those spots 10 years + ago....just not as many...and definitely not as a brand-builder.

pepe said...

While watching it, I wasn't reading everything, but it was a good spot.

A good POP without saying "we're first on the scene." crap.

Dave Muscari said...

What's with the Anonymous comments? I applaud these producers for being thick-skinned enough to list their spots and ask for feedback. The least people could do is post comments along with their names.

"Target did it before WCCO...The Matrix trailers seemed to inspire everybody. Minimalism, at least the recent commercial trend of it, started with the rise of Apple in the early to mid 2000s."

If you're suggested that Apple was the first to use airy, while space, and minimal images to sell a product, what about Honda's "Simple" campaign...and so many more that predated Target, Apple and so on?

Please, be respectful - and sign your name?

mplsmade said...

ditto, dave...per the anonymous comments.