OK, since I took WTHR’s last campaign about the economy to task, (some thought too harshly), let me be fair and balanced and comment on these. The tone in this spot is much better suited to the subject matter, from the choice of music to the announcer’s read to the production technique. I like the promise of specific coverage and when you can see it. Plus, the line—Take control of your own recovery plan—is empowering and positive. This spot would make me want to watch. Paul Greeley Pgreeley98@aol.com
I like the flip effect, but let me call out the "3D photo" bit as the up-and-coming most overused effect in local news promotion. It's popped up in my market at a competitor and in an adjacent market as well.
That being said, I like the message but the pictures flipping and the sound effects kept me from actually listening to what the spot had to say about the station's coverage.
I need to rewatch it. I was too engrossed by the effects and sound to listen to the copy, WITH the notable exception of the "who's hiring" segment at 5:30pm. That really intrigues me.
Hopefully it's just us who were watching the production, and the viewers will hear the message, because it's a good one. If I was out of work, I'd want to watch a few of those segments.
As for the 3D pictures of anchors; it is overused. I used it a couple years ago, but now I think it's time to just let the documentaries use it with old-timey photos. :-)
9 comments:
that looked slick... Though I was so busy staring I completely missed the message ;)
OK, since I took WTHR’s last campaign about the economy to task, (some thought too harshly), let me be fair and balanced and comment on these.
The tone in this spot is much better suited to the subject matter, from the choice of music to the announcer’s read to the production technique. I like the promise of specific coverage and when you can see it. Plus, the line—Take control of your own recovery plan—is empowering and positive.
This spot would make me want to watch.
Paul Greeley
Pgreeley98@aol.com
I like the flip effect, but let me call out the "3D photo" bit as the up-and-coming most overused effect in local news promotion. It's popped up in my market at a competitor and in an adjacent market as well.
That being said, I like the message but the pictures flipping and the sound effects kept me from actually listening to what the spot had to say about the station's coverage.
I would get rid of the sound effects. I had to watch it three times just to hear the copy. Otherwise nice spot.
cool effect.
rad.
It looked slick...I like the effect, but I was distracted by the stills of the anchors with their mouths open. Otherwise, a good-looking spot!
I need to rewatch it. I was too engrossed by the effects and sound to listen to the copy, WITH the notable exception of the "who's hiring" segment at 5:30pm. That really intrigues me.
Hopefully it's just us who were watching the production, and the viewers will hear the message, because it's a good one. If I was out of work, I'd want to watch a few of those segments.
As for the 3D pictures of anchors; it is overused. I used it a couple years ago, but now I think it's time to just let the documentaries use it with old-timey photos. :-)
I think it's a beautiful spot. However there are too many messages.
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