See how they listened to their soundbites and came up with a creative visual approach:
This is what they had to say about it:
Now this is a tease! The investigation did pay it off. We caught several McDonald's restaurants hiring convicted sex offenders.
Here's another really teasy spot:
And another nice visual spot:
And lastly - a great promo. Wait til the end for the best bite ever on a story that's been done... this puts it over the top and makes me want to watch!!
1 comment:
Great spots! ...but this is where John Young begins to show his limitations as a voiceover guy. Someone with more range could really give these spots a lot more gravity. Same problem I run into from time to time with him.
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