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One thing I've noticed on the Nashville spots...beyond the creative approach...is the fact they are :30's. I applaud them for being able to get the kind of inventory it takes to run these spots. With limited inventory and coop partners demanding the other :15 of the pod...a good old fashioned :30 is always ideal to fully make a dramatic point.... if you can also get the frequency. I can't remember the last time I produced a :30 spot for a TSR. But, a great story would deserve it.
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