Duh, Local can't afford to just 'look' local anymore. Do your brand justice! We owe it to ourselves to raise the bar every time. KABC's Wendy McMahon, Peter Masucci and the entire CSD there have turned that Duopoly around! They are the best example of implementing Agency Strategy and Production House standards into an efficient local operation. If we always think big, we'll never lose!
I agree, local is the traffic jam on the I89...no one cares anymore, local is global, and the spill is an example of a story affecting everyone, no matter where your local is
4 comments:
Beautiful proof... CNN should steal this.
Not sure how I feel about a local brand proofing a national story. Their year-ender felt the same way: very national.
That said... they know their brand better than me though.
Let's ask a bunch of "duh" questions and say nothing to make the viewer care about our coverage. Looks pretty, but what a waste of airtime.
I've come to expect a lot more from WBZ promos.
Duh, Local can't afford to just 'look' local anymore. Do your brand justice! We owe it to ourselves to raise the bar every time. KABC's Wendy McMahon, Peter Masucci and the entire CSD there have turned that Duopoly around! They are the best example of implementing Agency Strategy and Production House standards into an efficient local operation. If we always think big, we'll never lose!
I agree, local is the traffic jam on the I89...no one cares anymore, local is global, and the spill is an example of a story affecting everyone, no matter where your local is
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