The "Good Day Sacramento" team - keeping viewers safe from the ordinary.
Here is a look at "The Good Day Movie" -- produced here by the incredibly talented Paul Kramer. Kudos to him and our art department. This was an incredible undertaking -- and they did a great job! Check it out!
15 comments:
HOLY CRAP!!!
Did you get Frank Miller to come in and help? Very Sin City/The Spirit.
So good. So fun!
Loved the "keeping you safe..... from the ordinary."
Totally put a smile on face after a looong November. I guess this will be.. A Good Day!
Cheers to everyone involved!
Wow. Isn't anyone else going to say how incredibly off-target this is? Talk about a misfire -- even the SONG title "Not You Again" is wrong for trying to GAIN audience. You want your audience to remember "Not You Again" when they think of your show? Usually like the stuff GDS puts out there, but just imagine the incredible work this epic fail prevented you guys from doing by focusing so much on the wrong demo for a morning show. (ANY morning show)
It took over 6 minutes to get to a VERY thin (aka: weak) sell line at the very end. Basically trying to justify a bloated passion project that honestly shreds any remaining credibility of your talent.
Wow. Simply, Wow. I guess clips from this would be good for a reel somewhere.
Where is this intended to air? TV? Web?
This aired during the show this morning and will be played out as a campaign.
There is also a web component...
www.gooddaymovie.com
According to early reviews(besides the anonymous poster above) -- the fans of the show loved it.
Hard work, passion, and polish. Great job, GDS team. :) I can't imagine how much time and teamwork this took to pull off. Bravo.
Also, constructive criticism has it's place...but I really feel posting under "anonymous" is a bit cowardly, no? If you have an opinion, own it.
It's funny how nobody complains about "anonymous" when the comments are positive. :)
Nobody.
There's no question that hard work and passion went into this, but the comments above say they were misplaced and poorly directed.
The reviews you are talking about, Don, are from loyal Fans of the show... I don't see anyone IN the industry (or new audience for that matter) feeling the same way outside of looking at this as a car crash and unable to turn away. This is not a testament to creativity -- but more of a "glad that wasn't mine" feeling.
Really, folks... what does this sell? Does the talent come across as more dependable and trustworthy because they have red paint on their face? Will this be even remotely effective in :20's & :30's outside of the 6 minute 'short'... and actually get new viewers like promotions are meant to do?
Answer honestly... and if that takes being "anonymous" for some of you, then so be it. We are here to share honest thoughts.
Wow. What an incredible waste of time. It seems somebody there always wanted to make a movie & finally got their wish. In no way does this appeal to the target audience of a morning show (like the above poster said - ANY morning show). I understand feeling the need to show you're different, but you need to show what's in it for the viewer/target audience. I found zero viewer benefit here. It doesn't seem like a very smart way to use time & resources, especially in these economic times. Just my 2 cents...
Don, maybe you could add a Doppler Tower 3000 and a few pieces of text that read, "traffic when you need it" "at home or on the go" "on your side" "working for you" "digging for answers".
You guys DO do news, weather, and traffic right? I wouldn't know whether your news program covered such coveted topics by the looks of this. *frownie face*
And what's with your news team having fun! Pffff. I don't want to have fun, I want to scowl while eating my runny eggs, then bolt to work with yoke on my tie... And now I'm late because you didn't promote your state of the art traffic tracker 9X.
Make those tweaks and I think could really create a buzz on the street.
--sarcasm out--
It's great. Fun, unique and (gasp!) DIFFERENT from anything we see.
The haters here are bitter because theyre stuck in lame stations, with a-hole bosses, and trying to squeeze out just one more "when severe weather strikes" promo to lull the audience into a catatonic state of "who gives a crap."
They don't know the strategy or brand of this station, and they wouldnt understand it if you told it to them in a series of easy-read flash cards. Even explaining that it runs as show content and online would help them clarify this in twit minds....because god knows they licked into a manner of promotion created in the late 80s and are hanging on for dear life.
Credibility?? Viewer benefit? Go sell that BS TO YOUR EX-sales GM. His dumb ass will think you know what you're talking about.
Way off here, guys. Just because it's different does NOT mean it's good. Talented unique individuals with plenty of creative freedom could still say there is little meat on this promotional bone.
I read nowhere in the justifiably negative responses above that says that it should be "when severe weather strikes", "viewer benefit" or the other normal crap. When you get defensive and start throwing those terms out there out-of-context, it really just weakens your argument.
As a matter of fact, I have followed this station's creative for quite a while and am used to seeing extremely SMART fun promotional work from them. This is clearly not one of those. This is neither "smart" nor unique. It's a poor parody of stereotypes we've seen time and time again. The term Fanboy comes to mind.
I am not bitter at all... I'd personally want nothing to do with this one. I'm in complete agreement with the fully-realized criticisms above, and have plenty of creative room to do as I please promo-wise. I would never want GDS to be 'normal', but I do expect them to be SMART.
This ain't it, guys. To attack anyone with something negative to share about a promo and say they need flash-cards in order to' understand' really makes it glaringly obvious that you are in the wrong field. This field is all about criticism -- be it positive, negative or constructive.
Listen - lets agree to disagree.
I welcome constructive criticism and you are welcome to your opinions. I've offered that for 3 years on this blog -- and only ask that people are respectful - not rude or attacking.
As for disagreeing with your opinion - I will go by what my audience told me in the last few days. Of the comments we received on the video from viewers - 99% were positive.
People have been talking for days about the video on our Facebook page - which is just shy of 30,000 fans - 'without' us giving away an ipad or cash.
Our fans know this show and appreciate what was done here. I happen to disagree with those of you who are not in this market and do not know the show.
We did fine in the ratings when the video aired(at 9am and after a buildup campaign for the premiere.) In the key demo - we had a 1.5 rating. The competing newscasts? a 0.3 and a 0.0.
Thanks for your comments. I look forward to seeing some of your work sometime.
While I admire the entire piece and the benefit you're hoping to get out of it, I've gotta ask how much time and staff was devoted to pulling this thing together.
When I look at this from my perspctive as a one-man promotions department spitting out syndies, logs, image, topicals, sales spots, and graphics for the news department all by myself at breakneck pace, the fact that you guys were able to pull this together almost makes me want to gag!
Brian I have to agree. While I don't work in a department that small I question the resources that go into a production this large. Did you AD work on this on his/her own time or was it all station time? If this was something someone there wanted to do all his/her life then that's fine, but to do it all on station time...I don't feel that was in your best interest. Just saying it looks bad from a dollars and cents point of view in hard economic times.
The video did nothing for me by the way, not to say it wasn't well done just didn't like the story or message.
It's ok though we all fail sometimes and we hopefully learn from out mistakes.
A few random thoughts here:
Apparently Don has no problem providing criticism, and a really hard time taking it. You can't post promos for years & years that sometimes include snide comments & be surprised when people don't like your work. I have seen rude and attacking comments about other promos, but Don doesn't seem to feel the need to chime in & remind people to be respectful.
Just because something's different, doesn't make it good. And I'm not a "hater." I'm fortunate enough to work in a shop where I'm allowed a lot of creative freedom. I just plain didn't like it, that's my opinion & I'm entitled to it.
I agree with one of the above anonymous posters. I have seen some very creative & smart work come out of this station over the past several years. In my opinion, this is neither smart promotion, nor a smart use of your resources.
Lastly, your true loyal fans will like anything you do, no matter how ridiculous or goofy it is. Those are the ones commenting on facebook and sending emails. I think potential viewers see something like this and think the station's a joke.
glad to see you are having FUN! great work by everyone - your art department definitely rocks.
and i loved your walk-through, don! i knew you would be in there somewhere. :)
only part that kinda lost me was the transition to the band and the introduction of the other superheroes. but you know how freaking analytical i can be.
i still enjoyed it very much. and your cast seemed to enjoy it too, which makes all the difference.
cheers,
michaela in houston
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