Saw this promo via TVSpy this morning. A married couple admits to "cheating" -- only to find out they're sneaking around watching a new local newscast.
I'm curious what this was used for, as it is about 3 minutes. A unique promo -- if not a little long.
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Just a little background on this promotion:
The 3 minute video is made up of 10's/15's/20's & 30 second on-air promotions. For three weeks we've run a teaser campaign where we direct viewers to youtube to get the whole story. The teaser campaign doesn't mention our station at all. This upcoming Monday we will launch our reveal campaign at this point anyone who hasn't gone to youtube to watch the full video will find out that these are promotions for WQOW. The reveal campaign is made up of 20's & 30's...so the three minute video was posted on youtube for the viewers who didn't want to wait to find out what Lori & Bob were talking about.
It's been a pretty fun experiment.
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