Looks like someone had fun with Digital Juice's video library! :) Very eye catching, but I wonder if it's demanding too much of the viewer to make the leap to understand the message. Seemed a little too "inside the industry" for me. (But it is fun... and true.)
I always wanted to call out the competition for flying their chopper over a burning dog house and calling it breaking news, or using our noon lead as their 5PM breaking off the top. This does that.
And while I do like it, I agree that it's inside baseball, and that viewers either won't get it or they won't care.
6 comments:
Love it!
I wonder how big a stab this is to the competition in that market!?
And is this all stock footage or did they get to enjoy smashing everything???
Very good.
It's heartening to see stations finally taking jabs at TV News cliches.
Fabulous! And the use of music is such an attention getter. Classic all the way.
Looks like someone had fun with Digital Juice's video library! :)
Very eye catching, but I wonder if it's demanding too much of the viewer to make the leap to understand the message. Seemed a little too "inside the industry" for me. (But it is fun... and true.)
I always wanted to call out the competition for flying their chopper over a burning dog house and calling it breaking news, or using our noon lead as their 5PM breaking off the top. This does that.
And while I do like it, I agree that it's inside baseball, and that viewers either won't get it or they won't care.
I work at WRAL. We never aired this, for the record. Although we would have loved too, we figured it was too 'inside baseball' for the average Joe.
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