'We hold the powerful accountable'..and we see a shot of a kid jumping up and down in the back of a school bus. Who's that, Justin Bieber? lol Okay, I know what the producer will say...'it was a shot from a big investigation we did.' But ask yourself, does the average casual viewer know that? Don't make them connect a bunch of mental dots. Having said that, I think it's a clean spot...production values are fine...but just not sure it breaks through the clutter of the promo/commercial world.
3 comments:
So many cliches!!!
Why can't TV promos move past this crap?
'We hold the powerful accountable'..and we see a shot of a kid jumping up and down in the back of a school bus. Who's that, Justin Bieber? lol Okay, I know what the producer will say...'it was a shot from a big investigation we did.' But ask yourself, does the average casual viewer know that? Don't make them connect a bunch of mental dots. Having said that, I think it's a clean spot...production values are fine...but just not sure it breaks through the clutter of the promo/commercial world.
Thank god news people are looking out for me.
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