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....What?....I liked the "hardness" of the VOs, but the visuals were severely lacking. The lights were waaaaaaaaaaaayyyy to distracting.
It was all a little much, and a little too, "me, me, me." Any way to make that more about the viewer?And, yeah, the light effect is a lesson in what not to do.
The reporters in this just can't sell their toughness. It's like they're actors playing reporters in a movie.
The other problem with this spot, is sure you're selling 'answers' and 'results' but the spot is horrifyingly short on specifics. WHAT DID YOU ACTUALLY ACCOMPLISH?
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