Thursday, October 27, 2011


From KPLR in St. Louis, a different kind of 4pm newscast:


Anonymous said...

and I call that...egotistical. What is mush by the way?

Paul said...

Am I wrong for liking this one??

I dig the edge, grit and overall tone. His delivery straight into the camera feels real to me.

The copy points weren't a home run, but I could see a series of "Jacology" spots tackling different issues in the market.

Evil Monkey said...

I'm like you, Paul. I like the approach. But we gotta start backing away from the self-serving copy.

They explained how it was about the viewer which was great...but that was sandwiched in between two "I'm so cool" lines about Jaco. Reverse your priorities, and you have a winner.