The slug of this spot grabbed my attention. A different way to get debt free... I'm listening.
What followed was a promo that I found both annoying and confusing.
The reporter is boxing with debt... but I'm not sure how using your head and your heart fits in. What in the world does that mean anyway? It leaves me confused.
What happened to clarity? Sorry... I like the boxing concept(although I found the boxing announcer VO very annoying) -- but the spot leaves me less excited by the story than when I started. That can't be good, right?