Tuesday, June 5, 2012

Storm Shield App

What do you guys think about the use of a dramatization in promos?




4 comments:

Mark Olson said...

I'd say it gave a pretty clear reason to download the app. It probably wouldn't be the first way I'd approach the script, but I think it works. My hunch is most viewers wouldn't take issue with the dramatization.

Anonymous said...

Maybe if they used an announcer who wasn't their regular female voice it wouldn't come across quite as contrived. Other than that, nice spot.

Anonymous said...

A Phoenix station using video of an alert for a city in Texas? What, they couldn't wait for a severe weather event in their own town to do this promo? Really?

Anonymous said...

so the app would somehow protect your house from getting destroyed? I don't buy it.