I'd say it gave a pretty clear reason to download the app. It probably wouldn't be the first way I'd approach the script, but I think it works. My hunch is most viewers wouldn't take issue with the dramatization.
A Phoenix station using video of an alert for a city in Texas? What, they couldn't wait for a severe weather event in their own town to do this promo? Really?
4 comments:
I'd say it gave a pretty clear reason to download the app. It probably wouldn't be the first way I'd approach the script, but I think it works. My hunch is most viewers wouldn't take issue with the dramatization.
Maybe if they used an announcer who wasn't their regular female voice it wouldn't come across quite as contrived. Other than that, nice spot.
A Phoenix station using video of an alert for a city in Texas? What, they couldn't wait for a severe weather event in their own town to do this promo? Really?
so the app would somehow protect your house from getting destroyed? I don't buy it.
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