Tuesday, August 28, 2012

More KING 5 True Stories

Yet another spot from Seattle:

This campaign from the team at KING 5 also has a Youtube page to see more of the campaign:


Unknown said...

I'm really torn on this campaign. On one hand it's cleverly written and produced, showing a different side of anchors.

On the other hand, it's so ego-centric. All about KING, but nothing 'for' the viewer.

Anonymous said...

As Unknown points out, it doesn't give any viewer benefit, but it's a perfect way to highlight your talent.

This works best for a #1 station, not a #3. I assume everyone knows and loves these people.