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Nice spot. I like the added touch that they used Tortoise, a Chicago band, for the track. I wish I could get away with using non-production music for my spots!
I dig everything about this. Holding off on the news plug until the very end paid off in my eyes. If they would have started sprinkling in reporters and live trucks it would have lost it's edge.I wonder where it will evolve from there.Good nugget of info, Mark. I agree.
Unfortunate thumbnail still for the promo....but that's actually what I think of when I think of Chicago...lol.
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