Sunday, September 2, 2012

Contesting: Worth It?

In your experience -- do contests work?

Like a charm?  Too much work?

I've never seen much of a bounce -- and the work to get them done can be a pain.

Share your experiences by commenting below.

What are your secrets to success?


Anonymous said...

Short-term contests work great for a small bump. It's those contests that drag on for weeks and weeks that are useless.

Only other time contesting is worth it is trying to increase Facebook count for clickthroughs to the web. Other than that, forget about it!

Anonymous said...

I've never seen a contest do much for on-air ratings. Seems like a good aventue for growing FB numbers. WESH in Orlando grew their Facebook fans by about 25,000 by giving away an iPad for liking them.