I just ran across these spots from WAVE3 in Louisville. Over the top for my tastes -- although well produced.
This station takes themselves VERY SERIOUSLY.
WAVE 3 News - Working For You from WAVE 3 News on Vimeo.
5 Reasons Weather Image Fall 2012 from WAVE 3 News on Vimeo.
Get Ready HPR1711 from WAVE 3 News on Vimeo.
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About :17 into this next spot, listen to the music. This is what crazy people hear all day.
Quite disturbing.
Oct 2012 Breaking News Image from WAVE 3 News on Vimeo.
6 comments:
Want to talk about taking yourselves way too seriously? Try this spot from WPXI, then check out the others in their account. Sadly, this seems to be a common theme among many Cox-owned stations.
https://vimeo.com/54296272
Did that PXI spot just tell me as a viewer -- to my face -- I'm stupid and watch the wrong morning show. Facepalm.
Oh My God. Let's scare viewers!!!
This is the worst spots I've seen in a long time. No emotional connection, just yelling at viewers and saying "look at us."
why are people still being paid to produce spots that only say "we do breaking news" ? Why not just make a spot that says "Channel 3 - we do what we're supposed to!"
Wow - these are just awful.
^^ I was about to say the same thing about the WPXI spots. They look beautiful but the message is just boring. Of course they cover the news, they are a news station. They "look" great though.
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