Thursday, May 16, 2013

Farewell Angelo

KFSN in Fresno is saying goodbye to their beloved weatherman. Here are a few spots highlighting his departure.

Farewell Angelo | Real from ABC30 Creative on Vimeo.

Farewell Angelo | Stories from ABC30 Creative on Vimeo.

Farewell Angelo | Professionalism from ABC30 Creative on Vimeo.

Farewell Angelo | Community from ABC30 Creative on Vimeo.

Farewell Angelo from ABC30 Creative on Vimeo.

4 comments:

Anonymous said...

Very nice spots.
But...why so many. Could your time had been better spent maybe doing two spots and then focusing on other work. Just not sure the time is worth the pay off.

Tim - KFSN Promotion Manager said...

To Anonymous above:

I can see where you're coming. Angelo is a Fresno icon. He's been in Central Californians homes for the past 43 years. There was absolutely no way to convey how the community and our Action News team feels about Angelo in two spots. Plus this campaign edited itself. We got it done in about three days. We're currently doing a social media blitz and we're getting nothing but positive feedback from our viewers.

Dan Dillon KMOV St. Louis said...

Perfect sentiment for a beloved TV personality.
Great job.

Anonymous said...

I love the campaign. But, we're you worried about making Angelo such a hero that no one can replace him?

How do you plan to welcome the new person?