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Tuesday, July 30, 2013
It's got to be LIVE!
I love spots that are simple. After watching this spot - you just "get it."
Kudos to KABC in LA for taking something mundane and boring... and making it relateable.
4 comments:
Paul Greeley
said...
Nice. If I understand this right, the other stations in LA have Doppler, but it's not live, it's old. While this spot makes this point very well, it seems hard to believe in this day and age that several TV stations in a market this size wouldn't have live Doppler. I get that one TV station's Doppler may be more powerful, but not live?
so your live. ok. Not sure that makes me want to watch your news over the other guy. Does the weather change that much in LA to make that a real selling point?
4 comments:
Nice. If I understand this right, the other stations in LA have Doppler, but it's not live, it's old. While this spot makes this point very well, it seems hard to believe in this day and age that several TV stations in a market this size wouldn't have live Doppler. I get that one TV station's Doppler may be more powerful, but not live?
Paul Greeley
pgreeley98@aol.com
so your live. ok. Not sure that makes me want to watch your news over the other guy. Does the weather change that much in LA to make that a real selling point?
Way to treat the audience like pre-schoolers. Lame and condescending. Live.
Little too silly...
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