Friday, August 2, 2013

KNBC Investigative Image

Interesting integration of social media comments from viewers in a spot promoting their investigative work.

1 comment:

Paul Greeley said...

Great spot. Undercover video along with exposing a scheme promised right off the top. Terrific use of viewers Facebook testimonials. I like the simple production, choice of sound bites, and the overall narrative. Not only do I want to watch this report, but any subsequent investigative work done by KNBC.

Paul Greeley