The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Tuesday, August 6, 2013
Apple Facetime
Not a promo - but a great example of storytelling.
In the very brief clips - you get what's happening in the scene and connect -- because its familiar.
4 comments:
Tim
said...
I love Apple's new ads. So simple but so effective. They focus on the experience rather than tech specs or gimmicks. It's all about connecting with the customer/viewer.
Outstanding, but I hate the V.O. at the end. It would have been a cleaner spot with just the logo. the bragging was unneeded. How many times do we lose confidence in the visual storytelling and just ram the message down the viewers throat with a corny V.O.
Ha...I agree with the comment about the un-needed VO at the end...Apple must have a GM or ND that also insists on putting that one last 'dig' at the end of the POP or image spot...lol. However, I like these ads too.
4 comments:
I love Apple's new ads. So simple but so effective. They focus on the experience rather than tech specs or gimmicks. It's all about connecting with the customer/viewer.
It almost reminds me of some of the google chrome ads that have run...very focused on the customer and everyday events.
Outstanding, but I hate the V.O. at the end. It would have been a cleaner spot with just the logo. the bragging was unneeded. How many times do we lose confidence in the visual storytelling and just ram the message down the viewers throat with a corny V.O.
Still an amazing spot.
Ha...I agree with the comment about the un-needed VO at the end...Apple must have a GM or ND that also insists on putting that one last 'dig' at the end of the POP or image spot...lol. However, I like these ads too.
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