Friday, September 25, 2015

WLWT WeatherRate

Great animation helps explain the importance of WeatherRate... a service that certifies who's most accurate.

Clean... simple... cuts through the clutter.

Nicely done!

WEATHERATE EXPLAINER MAY 2015 from J.R. VanWassenhove on Vimeo.


Anonymous said...

Nice visuals…but that's not exactly how the weatherate process happens…maybe just an over-simplification of the process, but not something I'd be comfortable saying to my viewers..and I wonder if they approved that copy as well.

Anonymous said...

I'm pretty sure WeatherRate doesn't care what you say as long as you pay them the licensing fee so you can use the certification in your promos. Found that when we quit paying for it, amazingly, our competitor suddenly became much more accurate. Not a fan of WeatherRate, but I do really like this spot.

Anonymous said...

Neat animation.
They should also mention how Weatherate charges the station who "wins" in order to use it as a promotional device for a year. And if the station's not buying... well... suddenly their next most desperate competitor happens to get rated "most accurate." No, wait... that can't actually be the case, right?

And "weather *guys*"? Come on... that's just offensive!

Anonymous said...

It's incredibly refreshing to see a promo that isn't just filled with generic copy and stock footage! Bravo!