Have you ever had your competition steal a sweeps story from you - after seeing your promos?
It happens and apparently someone thinks it has happened in Kansas City. So what did they do? Turn the tables on the news director at KCTV by doing their own ambush interview. Check it out:
You can read the entire story here:
http://www.pitch.com/2008-02-21/news/ambush/
It is interesting to see when a station trys to steal another's thunder. I've never been part of doing it - only part of the station that was being copied. An interesting, very aggressive sweeps tactic.
What do you think? All's fair in love and (sweeps) war? or that's too sleezy, even for you?
Showing posts with label KCTV ambush news director. Show all posts
Showing posts with label KCTV ambush news director. Show all posts
Thursday, February 21, 2008
Subscribe to:
Posts (Atom)