WBZ Mornings

I'm a big fan of WBZ's promotional efforts... yet this new one leaves me a bit lukewarm.

Here is the spot:



Check out their web section as well:

http://wbztv.com/mornings

I do think its an interesting idea to create pages for your key franchises. WBZ has also done this with declareyourcuriosity.com

Playing the promo, showing behind the scenes footage or pics and inviting viewers to interact with the brand is a great idea.

The WBZ Icon hunt seems a little odd to me - what does it have to do with mornings? Very cool interactive element, however.

Please Watch Something Else

A peculiar stunt took place during MTV's Video Music Awards.

During the show, VH1 aired a looping graphic that urged viewers to switch the channel and watch MTV instead. Sponsored by Taco Bell!

Now, I get that VH1 and MTV are owned by the same people - but why would VH1 just go "dark"?? And why would Taco Bell sponsor this?

And better yet - as MTV took commercials - VH1 took comemrcials of their own. Now, if you were an advertiser and your spot had been put into one of these breaks - wouldn't you feel cheated?

New Seinfeld/Microsoft Ad is BAD

Jerry Seinfeld was paid $10 million for this.



What is it promoting? Was it supposed to be unfunny? How is it we all make slightly less than $10 million per spot - and still do better work?

Thoughts?

KHOU's Temporary Set

Most temporary sets are done on the cheap - something maybe in the newsroom or in a tiny, secondary studio - that looks, well temporary.

OH! But not KHOU in Houston! They build a pretty nice set in their newsroom... complete with moving plasma monitors(check out about 1:23 into the clip)



Pretty cool for a "temporary" set, eh? They have since moved into their new set - which looks a lot like the temporary one.

And the best part? From what I hear - it was all done in house.

Just Silly

Watch this promo and wonder "Is this really what viewers want?"



Now, watch the spot again adding the word "idiot" before they say "only ONE was out in the storm."

I'm all for field anchoring and sending your people into the action - but this looks like a lone loon standing in the middle of a freakin' hurricane.

Again I ask - is this really what viewers want?

Great ABC Spot: Life on Mars

This show looks cool (maybe I'm crazy) -- and I love the way ABC went back to the 70s for this.

KOCO Web Spots

This is all the rage these days. Kind of a neat effect - especially since it was done in house.