From KING in Seattle -- I like the script and feel for this.
Wednesday, January 18, 2012
Tuesday, January 17, 2012
Newscast... or Commercial?
WTSP in Tampa is getting a lot of flack for this:
Ken Tonning, general manager at WTSP, compared the spots to promotions anchors might record when a circus comes to town.
"We decided to partner with them in this event and wanted to do something a little different," Tonning said, noting the spot also highlights the station's ticket giveaway, which includes a grand prize winner who sits in the venue's press box. "I don't think there are any ethical issues."
You can read the entire article from the Tampa Bay Times here:
http://www.tampabay.com/features/media/news-anchors-monster-truck-tv-ad-puts-channel-10-in-ethical-jam/1210472
What do you think? Does this cross the line? Comment below.
Ken Tonning, general manager at WTSP, compared the spots to promotions anchors might record when a circus comes to town.
"We decided to partner with them in this event and wanted to do something a little different," Tonning said, noting the spot also highlights the station's ticket giveaway, which includes a grand prize winner who sits in the venue's press box. "I don't think there are any ethical issues."
You can read the entire article from the Tampa Bay Times here:
http://www.tampabay.com/features/media/news-anchors-monster-truck-tv-ad-puts-channel-10-in-ethical-jam/1210472
What do you think? Does this cross the line? Comment below.
Thursday, January 12, 2012
Wednesday, January 11, 2012
Want to be a part of the fun?
Check this out:
KOVR/KMAX is the CBS O&O duopoly in Sacramento, CA. We made our reputation as a creative, collaborative team who invest in marketing initiatives with strong strategy, audience focus, and high expectations. Our former team members have gone on to thrive at bigger jobs in bigger markets, but always mention how much they loved the atmosphere here.
We are looking for a seasoned Creative Promotions Producer to join our talented team. Our producers are integral to the brand and communications messaging. They develop concepts to meet the strategy, and then execute the entire production workflow.
This is an exceptional opportunity is for someone that thrives on conceptualizing, writing, directing, editing, collaboratingwith other creative people and overseeing the process of their work. ? You need to have a exceptional Final Cut skills, and be able to write, conceptualize and shoot. You also need a killer reel.
If you are ready to break out of the rut at your current station and join a creative team, work in a great facility and spend your weekends in San Francisco, Lake Tahoe, or Napa, we want to hear from you!
Please visit our website at CBSSacramento.com
KOVR/KMAX is the CBS O&O duopoly in Sacramento, CA. We made our reputation as a creative, collaborative team who invest in marketing initiatives with strong strategy, audience focus, and high expectations. Our former team members have gone on to thrive at bigger jobs in bigger markets, but always mention how much they loved the atmosphere here.
We are looking for a seasoned Creative Promotions Producer to join our talented team. Our producers are integral to the brand and communications messaging. They develop concepts to meet the strategy, and then execute the entire production workflow.
This is an exceptional opportunity is for someone that thrives on conceptualizing, writing, directing, editing, collaboratingwith other creative people and overseeing the process of their work. ? You need to have a exceptional Final Cut skills, and be able to write, conceptualize and shoot. You also need a killer reel.
If you are ready to break out of the rut at your current station and join a creative team, work in a great facility and spend your weekends in San Francisco, Lake Tahoe, or Napa, we want to hear from you!
Please visit our website at CBSSacramento.com
Wednesday, January 4, 2012
KING 5: The Yellow Jackets
Sometimes - all you need is a hook.
Forgive me if this is an older campaign, I just stumbled across it.
KING 5 has developed a fun hook for their weather coverage. When its bad out - the yellow jackets come out. Simple. Something for people to remember.
And in a world of "my doppler is bigger than your doppler"/"every station seems to be about the same"... I love the simplicity of a bright rain jacket giving viewers something to latch on to. And perfect for Seattle!
Here are a few examples:
The signature color and the jackets are also found in their otherwise B&W image campaign from a year or two ago:
Forgive me if this is an older campaign, I just stumbled across it.
KING 5 has developed a fun hook for their weather coverage. When its bad out - the yellow jackets come out. Simple. Something for people to remember.
And in a world of "my doppler is bigger than your doppler"/"every station seems to be about the same"... I love the simplicity of a bright rain jacket giving viewers something to latch on to. And perfect for Seattle!
Here are a few examples:
The signature color and the jackets are also found in their otherwise B&W image campaign from a year or two ago:
Monday, January 2, 2012
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