Boston Strong

How can a television station respond after tragedy?

Following the Boston bombings - my colleagues in Boston had to go to work the next day and ask themselves that question.  Some had ran in the race -- and this was very emotional for them.

WBZ put together the following spots that highlighted their connection to the community -- and gave viewers a glimmer of hope at a time their community was heartbroken. 

Google: Here's to the Moms

This brand is really connecting with their customers... showing how their product enhances and interacts with their customers.

Love it.

Portland Promos

Here are three spots from stations in Portland:

Are We LinkedIn?

One of the best parts of doing this blog is connecting with producers, managers, editors, artists.

I'm often looking for something to blog so feel free to email me at donsjr@hotmail.com

And if you'd like -- connect with me on LinkedIn.

http://www.linkedin.com/pub/don-smith/5/a0b/285

Geo-Targeting Spots

Smart idea from St. Louis -- KMOV created these spots specific to certain regions.

They're airing via the cable company - which can target spots to specific neighborhoods.

Great idea.  I'd be curious what other great cable ideas people have out there.  Care to share?

11Alive Together

11Alive in Atlanta has just launched this new spot featuring Andrew Young - the former Mayor of Atlanta, who was a leader in civil rights. He was a very close friend of Dr. Martin Luther King Jr. and was with him at the time of his death.

The producer told me:  "The focus with this relaunch campaign is to identify with the core of audience of Atlanta. Rather than show our anchors; or talk about ourselves, we wanted to acknowledge the people of Atlanta are what matter most, and it is their stories of hope that make Atlanta what it is."

11Alive Together: Andrew Young from J.R. VanWassenhove on Vimeo.

Up and Ready

From WKYC: