Saturday, November 10, 2007

Inspiration.

Imagine working at Nike. Your job? To inspire. To push creativity in the designers, the commercial producers and the sales team.

What a job, eh? Well that job was once held by Kevin Carroll, who called himself "The Katalyst"...

If you've ever heard him speak - you were inspired. If you've read his book - you were inspired.

Kevin has a great story about the desire and passion he had as a kid and how he continues it to this day.

Kevin's book "Rules of the Red Rubber Ball" is a quick read, maybe 15 minutes, tops. But it has a powerful message.

He talks about following your passion and loving every minute of it.

In the book, Kevin explains how a red rubber ball helped him become one of the first black trainers in the NBA, with the 76ers.

He then went on to work for Nike, where he inspired these spots:





Here is one of my favorite passages from the book, that encourages me to think differently everyday:

For creativity to serve you well, you must exercise it daily. You must nourish it, or it will weaken.

How?

Breakout of your routine, everyday.

Put yourself in uncomfortable situations, everyday.

Look at the world with the innocent eyes of a child by approaching everything in your life with wonder, not assumption.

Be playful, not always serious.

His book inspires people to follow their passions and enjoy the ride.

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