Check out several spots from KABC in Los Angeles. There are plenty more - I suggest you check out their youtube page. There seems to be new promos popping up alot lately.
Some good, solid work. Nothing too far off the beaten path - but great production and use of sound.
8 comments:
These spots are well-edited, but a little bit ho-hum. I'd be afraid viewers wouldn't even notice.
all the cool spots happen in the middle markets.
bigger budgets somehow always = smaller risks.
WOW!!! my video views just about tripled!!!! Thank you for posting these on your blog. I'm not sure how long my account will stay open until ABC, Inc. files a copyright claim.
In the meantime, enjoy; I should be posting more soon.
www.abc7FanSite.com
kabc7LA@abc7FanSite.com
A goldmine of mediocrity with cliche' lines every station in LA probably uses.
re: jason
OUCH!
Nice work. Excellent production value and use of sound. Consistent tone and message.
I have to agree that they may not exactly jump out at you, but I know in our case, with so many demands and so little planning time it's gotten harder these days to come up with something new and revolutionary that really stands out in the current media landscape.
So sometimes a "safer" approach is better.
"Revolutionary" isn't necessary most of the time. Remember, if it isn't broke, don't fix it. If you're the number one or on a growth spurt, don't change your marketing strategy just because you're "tired of it" or it's not "revolutionary" or "progressive" enough.
WCCO and WBZ's great campaigns are a result of strategic planning and product development. Their stuff started with the GM, not the promo producer.
More important than being "revolutionary" is being different. How is ABC7 different from NBC and CBS? Are talent and a logo the only difference?
Remember, ABC7 is number one in L.A.
They basically have to reinforce their position and don't need to take risks to gain viewers.
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