Music can be critical to your brand. A familiar theme can stick with people unlike anything else.
Think Intel.
Think James Bond theme.
Here is a cool video from the folks at Stephen Arnold Music that explains it well:
Here are the new opens for WBBM in Chicago, which have a very distinct signature:
And for those with absolutely nothing else to do - here is a video on those famous 4 notes from Intel.
1 comment:
Our Friends at WCCO-TV have had a 3note bit of sonic branding for many years.
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