Well, for May that is. To avoid Memorial Day, Nielsen has announced that May 2009 sweeps will move up a week.
Now, for those of you keeping score - it was previously announced that February sweeps are moving BACK - to avoid the digital transition time.
So there will be just three short weeks between March and May sweeps.
Here is a complete list of revised dates:
MARCH 2009--- March 5 - April 1
MAY 2009--- April 23 - May 20
JULY 2009--- July 2 - July 29
NOVEMBER 2009--- Oct. 29 - Nov. 25
3 comments:
The "Sweeps" concept is a dinosaur who's on it's last legs. In a few years, everything will be digitally trackable and you'll know exactly how many people are watching a show live, DVR'd, on the net, etc. There won't be the need to artificially inflate numbers for three months out of the year.
grmble grumble...
In other news, Get off my lawn!
So when sweeps goes away and people can skip commercials via DVRs, what happens to promo producers?
:-)
We get stuck writing mini-commercials the networks force on people during shows in the corner of the screen.
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