This spot has a note that says it never aired... they put it together for fun. But should it have aired?
Its a little risky, you don't want the talent to look goofy. But my take from seeing this team is that they really get along and have chemistry.
So what's your call?
11 comments:
I guess you have to ask "What's the image of the station?" if it's anything like mine, then no. Our image is all about hard hitting, and investigative news. I think this kind of spot can hurt creditability. Don’t get me wrong I think giving talent some personality in spots is great, but you still have to give the viewer benefit. Spots like this even for fun are great, but now that we’re in the You Tube world…it’s never for fun when it gets out. We use to do a funny Christmas package for our Christmas party… not anymore.
No one here will know your audience or your image better than you. So only you can make that call. It's a nice enough spot however, makes your talent appear human, flawed, personable.
I would air it, no matter what my brand is. I think viewers are smart enough to know that people who are serious about the news can also have a sense of humor. There's a weird edit in there toward the end, but otherwise I like it.
air it... even if you are the hard news station... people are people... and this shows a real human side.
It's a holiday promo...come on now, they should be fun and cheery...whether you're hard news or not. I say air it.
I can't tell you the number of angry viewers we get calling in about our holiday spots. They immediately tell us that it doesn't fit with our "Live. Local. Late Breaking." image and these happy spots hurt the credibility and perfection that is our news team.
Ohh and once our holiday spot leaked to youtube... OMG! The kids were all over it! It went totally viral. It's only 20,000 views behind our "Spider on Desk, Anchor Screams F***" video. But it'll catch up.
I would totally air this spot.
It makes the anchors human and likeable. Not everything needs to be doom and gloom. It's a Christmas spot! It This spot will make a viewer have an emotion. That's key to any spot!
Anon 2:05 has a great example of the generation gap in the 25-54 (and even the 18-49) demo. I think most twentysomethings (and under) are humanists, and I don't think the Millennials are going to change that philosophy much as they mature. The older portion of the demo, though, is Gen X, and they are a lot more staid and serious. So if you try to be all things to all people in the demo and be funny and serious at the same time, the audience will notice...in a negative way. After all, who wants to be around a split personality in real-life?
Air it
Every other "holiday greetings" promo I've seen seems staged and cheezy. This was the first one that actually gave me a warm and fuzzy, with a laugh, too. Air it... air it NOW! Do one for Arbor Day too!
I would totally have aired that! In fact I did air something very similiar to this and it got a lot of great positive comments from viewers. Heck, it's the Holiday season... why not?
Post a Comment