Friday, January 23, 2009

Breaking News Spot

From WPTV in West Palm Beach...



Interested visuals... but not so sure about "Enough Said."

Thoughts?

9 comments:

Evil Monkey said...

It aspires to be more than it is. The setup has potential, but the execution falls flat. Nothing to really grab your attention or make a real sales pitch, so by the time you're done, "Enough Said" isn't quite enough.

Anonymous said...

I agree... I think it's a cocky claim and might turn off some viewers, but the visuals are interesting. I like that you can see the dolly track.

Anonymous said...

Has this spot been around awhile?
I feel like I've seen it before...

Yea, "dramatic" news promotion is dead. We need to move on. The audiences certainly are...

Jerry Walker said...

i don't mind the dolly track, but the extension cords look cheap.

it's a good start to a spot that never went anywhere. and the the "enough said" is just a little cocky and takes away from you breaking news claim.

sorry if that all comes off negative, it's a good idea.

Anonymous said...

This spot was actually created back in 2007. Just wanted to get some feedback...it is however, no longer running! Appreciate the feedback...that's how we all get better in this industry! THX :)

Anonymous said...

Seeing the dolly track surprised me from a production standpoint. (I didn't like it)

And like others say, "Enough Said," is indeed cocky.

Anonymous said...

I loved the spot... very creative visuals and a unique approach to a news coverage POP.

Then "Enough Said" slaps across the screen and turns it into a giant middle finger to their competition. Not classy. That really sucked the innovation and effort right out of the spot. Too bad.

Put your confidence in the power of your coverage, the strength your visuals and the journalistic skill of your team... NOT in crappy high school rhetoric. Enough said...

Anonymous said...

This spot could had realy used some letterboxing in post. That would have helped to cover up that dolly track. Just something to think about next time.

promokat said...

I was completely distracted by cords and the dolly track. It's an interesting concept, but I think it would work better as a :15, with the logo & brand statement dissolving on over the video or black. :30 just felt way too long!

As far as the "enough said," I think everyone else pretty much covered that!