Tuesday, February 10, 2009

Interesting Visuals

Kind of a take on the "Know More" spots from WCCO - but with different visuals and nice use of music and sound.

I'm still not sure I like this spot -- but I did think the visuals were pretty cool.

6 comments:

Jerry said...

I agree, nice visual idea. Not a bad message if your not the dominant leader in the market. The audio mix was distracting. The song was too loud, with a pretty simple hook you could have tucked the song under the nats after the first "time for a change". Maybe start the spot with nats full that kicked off the song.

Anonymous said...

This promo is totally different from WCCO. I'm not sure WCCO needs props for every promo that tries to break the mold.

Anyway, the music was a little loud.
But it is a good message if you're #3. Plus, the visuals are a nice touch.

Anonymous said...

I love the visuals but the music was distracting.

Anonymous said...

Another vote for great visuals, but the audio mix was off-balance and annoying.

Anonymous said...

Well, if you've seen WCCO's Know More spots -- the idea is the same.

Know this, Know that.

Change this, Change that.


I do think this spot strays enough away from the WCCO spots - but the makers of this spot certainly got inspiration from WCCO... that's my guess.

Huss said...

Agreed... great visuals (if not a bit overdone, but in every market it's new), but the audio mix ruins it. I'm struggling to hear the nats, and think the change it's time for is the channel.