I like to guy but once we get to the reporters it falls flat for me. How about some nat sound from the reporters and a music change for sure once we get to them, the depth is just so shallow. Love the idea though keep the creativity coming!
These spots don’t connect with me for a variety of reasons. Like a previous poster wrote, now is not the time to be funny. There’s nothing funny about not knowing how you’re going to pay your rent or mortgage. There’s nothing funny about being out of work and not knowing how you’re going to pay the daily bills like food, gas, etc. And even if you wanted to start off with something comical, change the tone when you get to the promise. Let’s talk about that. These aren’t spots about anyone’s financial future or investments, are they? The copy is so clichéd--what to do or not do with your investments? Squeezing money out of your dollar bills for child care isn’t about investing, is it? And “Don’t take chances with your financial future”? What does the worry over paying your bills have to do with anyone’s financial future? And to have spent so much time and energy on the creative opening of the spot, only to show a lame montage of reporters stand-ups in the back end—how does that make me want to watch? Wasn’t there anyone in the marketing dept, the newsroom, the general manager’s office there to ask these questions? A 3-spot campaign using the wrong tone with clichéd copy that says nothing and wall-paper video—that’s what you're offering to viewers in the one of the worst economical times in their lives? And we wonder why local TV news is in the state it’s in. Sorry but I have to call it like it is here. Paul Greeley Pgreeley98@aol.com
Cute idea. Eye catching. Hits the route connection to viewers. However yeah maybe doesn't connect on the right emotional driver. Viewers aren't at home thinking how funny it is that they have to pick and choose what bills to pay. That makes it harder to connect to the viewers. But on the flip side once it tries to become more serious half way through it comes off as a generic bland cookie cutter seen everyelse promo that is anything but memorable... Doesn't even make viewers wonder if they'll get anything new that they haven't heard already.
I think Paul is being a bit too harsh. Yup times are tough. Yup, it's grim. Yup, I'm worried. I could use a little humor, even if it's about my money. Perhaps a better tact might have been to say, "Things aren't hopeless, and we'll show you how..." and so on. I think these spots are on the right track. And yeah, maybe an anchor/reporter montage isn't the best video, but what are you gonna show? Dollars and ledger entries?
8 comments:
Usually I love funny spots, but in this economy it's too tongue-in-cheek for me.
And shouldn't the music change mid-spot to something a little more intelligent and faster-paced?
I'm sorry, but these don't work for me.
Usually I love funny spots, but in this economy it's too tongue-in-cheek for me.
And shouldn't the music change mid-spot to something a little more intelligent and faster-paced?
I'm sorry, but these don't work for me.
Usually I love funny spots, but in this economy it's too tongue-in-cheek for me.
And shouldn't the music change mid-spot to something a little more intelligent and faster-paced?
I'm sorry, but these don't work for me.
I like them... they're keeping a very tough subject light, which is refreshing.
I like to guy but once we get to the reporters it falls flat for me. How about some nat sound from the reporters and a music change for sure once we get to them, the depth is just so shallow. Love the idea though keep the creativity coming!
These spots don’t connect with me for a variety of reasons. Like a previous poster wrote, now is not the time to be funny. There’s nothing funny about not knowing how you’re going to pay your rent or mortgage. There’s nothing funny about being out of work and not knowing how you’re going to pay the daily bills like food, gas, etc. And even if you wanted to start off with something comical, change the tone when you get to the promise. Let’s talk about that. These aren’t spots about anyone’s financial future or investments, are they? The copy is so clichéd--what to do or not do with your investments? Squeezing money out of your dollar bills for child care isn’t about investing, is it? And “Don’t take chances with your financial future”? What does the worry over paying your bills have to do with anyone’s financial future? And to have spent so much time and energy on the creative opening of the spot, only to show a lame montage of reporters stand-ups in the back end—how does that make me want to watch? Wasn’t there anyone in the marketing dept, the newsroom, the general manager’s office there to ask these questions? A 3-spot campaign using the wrong tone with clichéd copy that says nothing and wall-paper video—that’s what you're offering to viewers in the one of the worst economical times in their lives? And we wonder why local TV news is in the state it’s in.
Sorry but I have to call it like it is here.
Paul Greeley
Pgreeley98@aol.com
Cute idea. Eye catching. Hits the route connection to viewers. However yeah maybe doesn't connect on the right emotional driver. Viewers aren't at home thinking how funny it is that they have to pick and choose what bills to pay. That makes it harder to connect to the viewers. But on the flip side once it tries to become more serious half way through it comes off as a generic bland cookie cutter seen everyelse promo that is anything but memorable... Doesn't even make viewers wonder if they'll get anything new that they haven't heard already.
I think Paul is being a bit too harsh. Yup times are tough. Yup, it's grim. Yup, I'm worried. I could use a little humor, even if it's about my money. Perhaps a better tact might have been to say, "Things aren't hopeless, and we'll show you how..." and so on. I think these spots are on the right track. And yeah, maybe an anchor/reporter montage isn't the best video, but what are you gonna show? Dollars and ledger entries?
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