Wednesday, March 25, 2009

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Here's an interesting spot from KTXL in Sacramento:

8 comments:

Anonymous said...

Uggg... While I agree with the sentiments, it seems like a waste of a spot.

We spend too much time telling people what they already think or know. They think and know our weather system names are stupid.

If they were personally purchasing the technology, like a pentium processor, they would care. They just want the weather. Shut up already and get it right.

Anonymous said...

WOW, someone woke up on the wrong side of the bed.
The spot is cute however the end is so quick and the message has no time to connect.

Anonymous said...

I think this was more of a stab at the leading station in that market, which has a big brand on their weather coverage...

Jason said...

The message was a little rushed, but the actors were great.

I liked it. The first poster obviously doesn't get it, and perhaps should try a career in collections.

Anonymous said...

I agree with anonymous, as I find anonymous' comments completely off-base.

promokat said...

Cute idea & the actors pulled it off. I agree that they should've stopped the naming sooner & given more time for the "real message." I also think it would have been cool to have that meteorologist in the meeting the whole time, getting frustrated & finally interrupting...that is, if the met could pull that off!

Jerry said...

I think it's funny, but I'm a promo guy. Everyone seems to be making fun of weather brands, especially Fox stations or those who are not the weather leader. So maybe the viewers like it too, even thought they've never sat in a meeting like that.

My question is the music at the end.
Did they get rights to use that cut?

Drew said...

I work across town, and like some of the creative these guys are putting on. It's not quite hitting on all cylinders yet, but it's a step in the right direction.

Good work KTXL.