Most if not all of those were a bit of a stretch to understand. Not to mention not that funny. Sorry, but it's tuff love. They have some potential though. Just needed a little more time in the creative arena. "Arena" now that's funny.
Yeah cute... But not far enough away from what ESPN does to be original... and many of them just didn't quite come off us funny... It was the intention of course but somehow just missed it... They lacked that one funny moment... That one shot that just make you laugh... They either relied on hoping you'd find it all funny from start to finish instead of setting you up, or set you up but then didn't show you want you wanted to see... yes breaking equipment is bad... but i think we would have needed to see it to make it work for these. Also as nice as it is to show talent being real people with personality, i don't think it came off well here... the 'acting' often seemed like acting... Also when do you want viewers to watch? No direction to when... The tourney doesn't last long... and their teams will probably be out even sooner... Straight image and station name association might not bring viewers soon enough to matter... Also not a big fan of the text tag on the endslate... Had to watch a few spots before I really figured out what it said and meant... But hey credit for trying to connect to the sports fans... these would be the style of spots that they'd pay attention to.
6 comments:
Ahhh... if only my market would actually send a team to the NCAA tourney one of these days...
Most if not all of those were a bit of a stretch to understand. Not to mention not that funny.
Sorry, but it's tuff love. They have some potential though. Just needed a little more time in the creative arena. "Arena" now that's funny.
They're cut spots, yes, but way too many of them. How would all these spots make air with any kind of frequency?
I agree they may have needed some more ironing out. Not funny, per se, but on the right track.
At least the sports guy is attractive.
Yeah cute... But not far enough away from what ESPN does to be original... and many of them just didn't quite come off us funny... It was the intention of course but somehow just missed it... They lacked that one funny moment... That one shot that just make you laugh... They either relied on hoping you'd find it all funny from start to finish instead of setting you up, or set you up but then didn't show you want you wanted to see... yes breaking equipment is bad... but i think we would have needed to see it to make it work for these. Also as nice as it is to show talent being real people with personality, i don't think it came off well here... the 'acting' often seemed like acting... Also when do you want viewers to watch? No direction to when... The tourney doesn't last long... and their teams will probably be out even sooner... Straight image and station name association might not bring viewers soon enough to matter... Also not a big fan of the text tag on the endslate... Had to watch a few spots before I really figured out what it said and meant... But hey credit for trying to connect to the sports fans... these would be the style of spots that they'd pay attention to.
Not funny + too many + unclear message = waste of time = waste of money.
Paul Greeley
pgreeley98@aol.com
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